![]() But they have to be careful they don't over saturate the market. "EA has made it clear about making Spore a big franchise with a series of follow-ons. Mr Takahashi from Venturebeat said the business brains had to really think through how they went about promoting such a franchise. Said Mr Wright: "We think of Spore as a brand and not just a product." He added that EA and Maxis were considering launching it as a separate label or franchise. Spore could also have a future beyond its gaming origins. "If you imagine making something like a really cool creature can take a developer two weeks to do from scratch, but this system means somebody can make something just as compelling in two hours," he said. "In the industry a lot of people are looking at this game because development costs are definitely going up. "This is a clever way to get games to take advantage of this big explosion in social networking."Įlectronic Arts and Maxis, the makers of Spore, will not say how much they spent developing the game although Mr Vu did admit that getting players to create much of the content could help balance the books, especially for future games.Īt the heart of the game is the ability to design and share creations "That is really smart thinking on Electronic Arts' part and it shows they are really aware of all the changes that are happening around social networking and around games," he said. No one else has made it that easy to do something in a game and show it off to your friends. "You basically press a button and upload it to your YouTube account so everyone else can see your creature. "It's so easy to create a creature," he said. This collaboration is what will ensure Spore's success said industry watcher Dean Takahashi of. "People are still getting used to the fact that they are creators as well as consumers and we see this in how people pick their own TV shows or their own music." "We see the players make and share content and we see the player as a co-developer," he said. Other similar tools will include a players' ability to create their own transport, clothes and music among othersĪrtificial Intelligence automatically works out how creations move. To date more than 2.6 million creatures have been created. Mr Wright's original target of 100,000 creations was history just 22 hours after the tool was launched. "Will Wright and Spore are doing some things that are very unique and have the potential to shake up the way video games are created and even viewed by the public," said Brian Crecente, managing editor of online games magazine Kotaku.Įarly hints that Spore could live up to Mr Wright's expectations have been demonstrated by the number of species created for it with the free Creature Creator tool released in June. The tool set in Spore gives players an unprecedented amount of creative control over the elements of the game - the creatures that populate it, the places they live, the clothes they wear and vehicles they drive. "Spore will change the way people look at games forever and change hopefully the perception people have of their own creativity." Mr Wright told the BBC he believed Spore will set the bar higher. Many believe it will change gaming just like his previous effort The Sims did.Įarlier this year the 100 millionth copy of The Sims was sold and it has been widely credited with improving the appeal of games to people who had never considered themselves players. The game takes evolution as its broad theme and is the creation of famed developer Will Wright. Spore is one of the most eagerly awaited games in years and has both players and pundits watching its every move. Gamers can customize almost any feature of the game ![]()
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